Feature: World’s most valuable auto brands

Story by John LeBlanc In this year’s edition of Interbrand’s annual Best Global Brands survey, the big news was Coca-Cola being dethroned by the U.S. electronics giant Apple for the title of “world’s most valuable brand,” a crown the U.S. soft drink giant wore for 13 straight years. But of more interest to straight-six.com readers […]

Comparo: 2014 Chevrolet Impala versus 2013 Toyota Avalon

Story and photos by John LeBlanc It’s been more than 50 years since large sedans were the go-to choice for family transportation in Canada. Since then, the introduction of the minivan, the sports utility vehicle (SUV) and the multi-functional crossover utility vehicle (CUV) have meant big four-door sedans sales have been limited to the high-end […]

Buyers having a hard time seeing the value in EVs

By John LeBlanc How does that saying go? You can lead a new car buyer to electric vehicles but you can’t make them buy? That seems to be the case with many government-mandated electric cars in the U.S., where demand is not keeping up with the quotas automakers have been forced to adhere to.

2013 Frankfurt: Toyota and Lexus debuts far from conservative

Story and photos by John LeBlanc FRANKFURT – Trying to garner some attention in a European market where it’s a relatively small player, Japan’s Toyota debuted two outlandish concepts here in Frankfurt.

Toyota’s “race on Sunday, sell on Monday” hybrid strategy right on track

Story by John LeBlanc YPSILANTI, MICH. — The “race on Sunday, sell on Monday” strategy has been around since Henry Ford’s 999 racecars appeared at the dawn of the automotive industry in 1901. More than a century later, Japan’s Toyota is continuing that tradition with its latest TS030 racer, the first hybrid racecar to be […]

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