UNBIASED AUTOMOTIVE JOURNALISM SINCE 2001

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Feature: BMW Innovation Days sheds light on German automaker’s latest tech

Story by John LeBlanc MIRAMAS, FRANCE – The Holy Grail for any automaker these days is better fuel economy. Both customers and legislators are demanding it. And it’s doubly challenging for a manufacturer like Germany’s BMW, a brand bred on the back of high-performance sports machines, not high-mileage fuel sippers.