2013 Frankfurt: Toyota and Lexus debuts far from conservative
Story and photos by John LeBlanc FRANKFURT – Trying to garner some attention in a European market where it’s a relatively small player, Japan’s Toyota debuted two outlandish concepts here in Frankfurt.
Toyota’s “race on Sunday, sell on Monday” hybrid strategy right on track
Story by John LeBlanc YPSILANTI, MICH. — The “race on Sunday, sell on Monday” strategy has been around since Henry Ford’s 999 racecars appeared at the dawn of the automotive industry in 1901. More than a century later, Japan’s Toyota is continuing that tradition with its latest TS030 racer, the first hybrid racecar to be […]