Anchorman/Durango viral ad campaign is a hit for Dodge
By John LeBlanc A quirky, out-of-the-box viral campaign featuring the new 2014 Dodge Durango SUV and comedian Will Ferrell as fictional anchorman Ron Burgundy seems be working — big time.
By John LeBlanc A quirky, out-of-the-box viral campaign featuring the new 2014 Dodge Durango SUV and comedian Will Ferrell as fictional anchorman Ron Burgundy seems be working — big time.