Brand-Aid: Does Ford really need Lincoln?

By John LeBlanc Despite being the darling of the auto-world media right now (NO BANKRUPTCIES!! NO BAILOUT MONEY!! NO STICKY GAS PEDALS!!), Ford has a problem child: its name is Lincoln. Ah, yes, Lincoln. Remember? Ford’s luxury brand? Don’t feel ashamed if you’ve forgotten.

Top 10: Dumbest Halo Cars

[svgallery name=”Top_10_Dumbest_Halo_Cars”] Story by John LeBlanc By definition, a “halo” car in the auto industry is supposed to beam a positive light, or image, about its maker. Or, for more pragmatic reasons, simply get people into empty showrooms filled with less exciting vehicles. Historically, the Dodge Viper is considered the most successful halo car of […]