Ford continues to lead in automotive brand loyalty

By John LeBlanc As the old marketing axiom goes, it costs a lot less to keep a customer than win a new one, and America’s Ford continues to lead in keeping its customers coming back to its showrooms.

Top 10s: Most underrated new cars for 2013

Story by John LeBlanc During the spring selling season, automakers are promoting the latest and greatest 2013 models from the manufacturers. But “new” isn’t always the “best.” And with hundreds of new cars and trucks available today, some cars, inevitably, get left behind in consideration.

Comparo: 2013 Honda Accord Sport vs. 2014 Mazda Mazda6 GS

Story and photos by John LeBlanc You can forget about electric vehicles, hybrids or mega-horsepower supercars — the hottest, most competitive new vehicle segment right now is the mid-sized family sedan market. It started with the latest versions of the Hyundai Sonata and Kia Optima, followed by all-new models of the Toyota Camry, Chevrolet Malibu, […]

Road Test: 2013 Honda Accord Sedan Sport CVT

Story and photos by John LeBlanc Between the mid-1980s and mid-1990s — when Ayrton Senna was winning driver’s championships in Honda-powered Formula One cars, and each new production model was not only sucked up by young, import-loving Boomers and critically acclaimed in the motoring press, and also being picked apart by American and German rivals, […]

Road Trip: 2012 Honda Odyssey Touring

Story and photos by John LeBlanc SPRINGBROOK, P.E.I. – I’ll have no one accuse yours truly of not being thorough when it comes to big decisions. Take for instance the annual selection of a family vehicle to vacation in. It’s taken me four years—and an equal number of different rides—to come to the conclusion that […]

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