UNBIASED AUTOMOTIVE JOURNALISM SINCE 2001

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Toyota’s new chairman wants a Supra-type sports car

By John LeBlanc Japan’s Toyota seems serious about changing its image as an appliance maker. After last year’s compact Toyota FT 86/Scion FRS/Subaru BRZ rear-wheel-drive triplets were so well received by driving enthusiasts and the media, a second, larger Toyota sports car now seems imminent. And the automaker’s incoming chairmen, Takeshi Uchiyamada, is pushing hard […]

Slow sales causing electric vehicle makers to slash prices and add incentives

By John LeBlanc With almost five months of inventory sitting on its U.S. dealer lots — more than double the supply analysts’ say is normal — General Motors’ Chevrolet brand has started offering up to $5,000 U.S. dollars (USD) in purchase incentives on its Volt plug-in electric gas electric hybrid.

Ford continues to lead in automotive brand loyalty

By John LeBlanc As the old marketing axiom goes, it costs a lot less to keep a customer than win a new one, and America’s Ford continues to lead in keeping its customers coming back to its showrooms.

Comparo: 2013 BMW 328i xDrive vs. Audi A4 2.0 TFSI Quattro

Story by John LeBlanc It’s raining felines and canines. Or there’s mud clogging your lane to your favourite weekend getaway. And here you are with one of those fancy, German sports sedans you carve corners with during drier road conditions but are now faced with less-than-perfect pavement or grip. What’s a Canadian driving enthusiast to […]

Questions abound for Toyota’s new 2014 Corolla

By John LeBlanc OTTAWA – Japan’s Toyota is taking some bold steps with its new 2014 Toyota Corolla compact sedan to keep it relevant in a segment chock-a-block with competition from rival top-sellers like the Honda Civic and Hyundai Elantra. But is it enough?

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