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Comparo: 2010 Mazdaspeed3 vs. Volkswagen GTI

[svgallery name="2010 VW GTI vs Mazspeed3"]

FTD 4s

The future of high-performance squares-off

By John LeBlanc Whenever the economy tanks or governments want people to drive more fuel efficient or environmentally friendly automobiles, expect the auto industry to adopt a "let's-get-small" attitude. Take the recession of the late '50s and early '60s, which spawned the first American "compacts," like the Ford Falcon and Chevrolet Corvair. Or the sudden closing of the Middle Eastern oil taps in 1973, which got the ball rolling for downsized cars again after an era of heavy-duty muscle cars. So here we are in 2010, two years into this recession, with tighter government-mandated fuel economy regulations pending. And, once again, the auto industry is focusing on shrinking, dealing not only with fewer customers walking into dealer showrooms, but also with making things smaller under the hood. What used to be powered by eight cylinders now makes do with six, and where sixes were a commonplace, fours are becoming the norm. But that doesn't necessarily mean the fun times are over for driving enthusiasts. To prove the point, we've brought together two of the most practical, yet fun-to-drive cars around: the 2010 Volkswagen GTI and Mazdaspeed3. Both are Straight-Goods/Hot Hatch faves, relying on the age-old hot hatch formula of taking an everyday, front-wheel-drive compact, then adding more power, a tighter suspension system and some sporty accents. But which of its pair of new age sports cars is the best all-around vehicle? Mazdaspeed3_5

Second Place: 2010 Mazdaspeed3

Building on a platform that dates back to 2004, the sportiest (and most expensive) Mazda3 receives a refresh significant enough for 2010 to call it new. You'll find fresh styling plus 18-inch alloys with bigger rubber on the outside, while a reworked, better-quality dashboard and some new features on the inside. Tweaks to the steering setup, taller gear ratios in the six-speed manual box (the only transmission choice), rejigged torque-management electronics (to quell understeer), and a revised suspension complete the upgrades underneath. In the performance-versus-practicality equation, Mazda's crack engineering squad definitely tipped the scales in favour of the former. One thing Mazda didn't change this year was its hot hatch's punchy powerplant. Other than the 265-hp Subaru Impreza WRX, the $32,995 Mazdaspeed3's direct-injected, turbocharged and intercooled 2.3-litre four-cylinder, rated at 263 hp and 280 lb.-ft of torque, easily trumps the GTI's 207-hp figure from its turbocharged 2.0-litre four. Although a GTI equipped with a $1,400 six-speed dual-clutch automatic like my tester will match the Mazdapseed3's 6.9 second run from zero to 100 km/h, stick against stick, the VW arrives 0.2 seconds later. Despite the Mazda's firmer spring and shock rates which help it to feel even more alert when asked to change course, ride quality has improved quite bit from the brittle-riding 2009 version. In reality, though, there's not much difference in the handling limits between the VW and Mazda. But it's the Mazdaspeed3 that always feels at attention, ready to treat a run to the mall like a timed gymkhana session. But the consequence of all that power surging through only its front wheels means, despite Mazda's best efforts, torque steer is always a brush of an accelerator pedal away. It gets in the way of what's otherwise a communicative vehicle. And the relative lack of refinement continues in the Mazda's cockpit too. Certainly, the Japanese-made Mazda is right up there with other Asian brands, but it can't match the solidity or overall interior refinement of the German- (not Brazilian-, or Mexican-) made VW. A good example of this are the seats; the Mazda's aren't as supportive and aren't as comfortable as the GTI's front thrones. Next up, we've got gripes with the nav system. Sure, it's standard-fit, but it's much harder to read and operate than the Volkswagen's larger, centrally mounted touchscreen unit. Other nits? Well, the Mazdaspeed3's shift quality feels ropey, its clutch is comparatively grabby, and road noise is more pronounced. If you want the rootinist, tootinest hot hatch you can buy, and straight-line performance is your thing, don't let me get in the way of you and the quick Mazdspeed3. But I think another car, overall, is the better buy... Buy this car if ... You want a hot hatch with plenty of 'tude; you like to be race ready, 24-7; you don't mind your cars a little rough around the edges. Don't buy this car if ... You dislike wrestling with the steering wheel; you appreciate a nicely thought-out interior.

GTI_10

First place: Volkswagen GTI

Although VW calls its latest Golf-based hot hatch the new sixth-generation model, feel free to call it GTI version 5.5. Like the rest of the 2010 Canadian Automotive Jury Best of the Best winning Golf lineup for 2010, the GTI benefits from extensive updates that include new sheetmetal with crisper edges, a restyled and higher-quality cabin with an upgraded centre stack, new amenities, and technological refinements in the transmission and suspension departments.Unlike the Mazdaspeed3, you can get the GTI in two body styles. The three-door starts at $28,675 while the five-door model adds another $1,000 to the bottom line. But it's still thousands less than the Mazda. That is, if you manage to avoid the GTI's option list. And you really should, given how nicely kitted out it comes: 17-inch rims, bi-xenon/adaptive headlights, dual-zone climate control, stability control and a descent sound system are all standard. VW, however, didn't, and loaded my GTI tester up with nearly $7,000 worth of leather, navigation system, larger wheels and an automatic transmission. As such, it ended up being more expensive than the Mazda. Not that far off the mark from pricier Audis, the GTI's interior is one rung up compared to any of its sports compact rivals. The quality of the materials, the way they are screwed together, and the intuitive ergonomic design make it a standout in its class. And drivers will notice that everything thing they touch - the chunky steering wheel with its flattened lower rim, robust shifter, comfortable yet supportive seats, and grippy pedals - are placed in the right spots and are easy to use. If not as small or as light as GTIs that preceded it, today's car continues on the tradition of its hallowed ancestors. It's not the quickest hot hatch you can buy. But if you're not obsessed with straight-line oomph, the GTI's overall on-the-road sophistication is really rewarding, making it a more complete car than the track-ready Mazdspeed3. Unlike the one-dimensional Mazda, the VW blends dynamic handling without sacrificing ride quality or refinement. It can relax, whereas the Mazda is constantly in attack mode, making daily traffic jams or long highway commutes less tiresome. But that doesn't mean the VW is less of a driver's car. The GTI is just as nimble and quick to react as the Mazdspeed3. The killer-app for 2010 is XDS, a standard electronic differential. It applies brake pressure to the inner wheel when cornering, which sends more torque to the outer wheels. The result? Understeer is dramatically reduced; with it, the car feels more balanced and cleaner through turns than the Mazda. The only debit is a stability-control system that can't be completely shut down for experienced drivers. And perhaps too-conservative styling. Other than that, the VW is a car that can accommodate a number of roles: everyday grocery getter, all-day highway eater, Sunday morning coffee run barnstormer - you get to choose. In the end, just as the Golf is the better all-around car than the regular Mazda3, the sporty GTI version tops its Mazdaspeed counterpart as well. Buy this car if ... You appreciate great handling and a great ride; you want economy car practicality with luxury-car interior; you need an all-around performer. Don't buy this car if ... You need to own the hottest hatch you can buy; if you want to stand out from the crowd.
11.17.10 | 2010, Car Buying Advice, comparos, Mazda, Volkswagen | Comments Off on Comparo: 2010 Mazdaspeed3 vs. Volkswagen GTI

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